L’oreal’s Way to Success in the European Haircare Products Industry Essay Example

L’oreal’s Way to Success in the European Haircare Products Industry Essay L’oreal’s Way to Success in the European Haircare Products Industry Introduction: L’oreal, the name of the cosmetics giant, appears with high frequency in nearly all world-class newspapers and magazines in recent times. There is a striking headline in the Independent (London, England) on Feb 21, 2004 p54, â€Å"LOreal builds on two decades of growth as profits soar. † The news is â€Å"Loreal has set its sights on notching up two decades of consecutive annual double-digit growth after reporting a 13. 5 per cent rise in profit last year. † Lindsay Owen-Jones, chairman, showed his confidence for the rate of internal sales growth next year. Maybe it is not too difficult for a company to rank first of its annual sales growth. But it seems a mystery for a company to keep its position of market-leader in the world with annual double-digit growth for 19 years and even more enigmatical for a company in the cosmetics industry. How can L’oreal compete against its rivals and gain today’s success? Let’s go back to 1997. At that time, L’oreal was the market leader in France and at the end of June, after considerable coordination between company headquarters and subsidiaries, Lindsay, stated the company’s new mission : Make L’oreal Elseve a leader throughout Europe. We will write a custom essay sample on L’oreal’s Way to Success in the European Haircare Products Industry specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on L’oreal’s Way to Success in the European Haircare Products Industry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on L’oreal’s Way to Success in the European Haircare Products Industry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Though shampoo was used by 83. 5% of the population, there was little brand loyalty and it was extremely difficult to create any. A widespread belief in Europe is that changing shampoos frequently was good for the hair because otherwise it would get used to a particular shampoo and the result would not be so satisfactory. The important reason is that shampoo is a product which can help L’oreal penetrate into all households by all kinds of people. Leadership in the shampoo could give L’oreal a considerable boost in its brand recognition and make it accessible to the young customers and males. The ardousness ahead of L’oreal was obvious. This article will base on L’oreal, the pilgrim’s progress, to analyze what critical success factors of L’oreal are to create its competitive advantage and how L’oreal has successfully sustained its advantage with the marketing strategy to underpin its position step by step in the European haircare market. Critical Success Factors of an Organization Critical Success Factors in General Johnson Scholes states (p. 151) that critical success factors (CSFs) are those product features that are particularly valued by a group of customers and, therefore, where the organization must excel outperform competition. † Hooley et al (1998, p. 45) thought that â€Å" The essential factors in choosing how to create the competitive advantage are that it must be on a basis of value to the customer (lower prices, superior quality, better service). ?Core Competences: Hamel and Prahalad (cited Lynch 2003, p. 235) said t hat â€Å"Core competence are a group of production skills and technologies that enable an organization to provide a particular benefit to consumers †¦. hey act as a fundamental resource of the organization. † Johnson Scholes (2002, p. 156) thought that the most important feature of core competence is robust, i. e. being difficult to imitate. The aim can only be obtained through the constant innovation. The following is the analysis of L’oreal’s critical successful factors. ?Resources Creating Competitive Advantage 1. Processes, Products, Services 2. Human Resources 3. Information 4. Financial Resources Porter (1985) suggests that the above four kinds of resources can create a competitive advantage and that cost leadership and differentiation strategies could be adopted. The analysis of L’oreal’s success will be illustrated as follows. L’oreal’s critical successful Factors ?Core competences: Constant research and innovation— the determinant of L’oreal’s competitive position 1. Historical analysis: L’oreal was founded in 1907 by the chemist Eugene Schuller, since then the Group carried on the tradition that put research at the centre of his development strategy. From the review of L’oreal’s history, it is obvious that result of research and innovation is the determinant of its competitive position. . 978: Elseve had a positioning as a shampoo for damaged hair and was seen as too rich, too nourish and too heavy to be used on a daily basis. But at this time, the frequency in the use of shampoos increased dramatically and shampoos which has the hasteristic of being gentle and mild enough to be used every day became more appealing to consumers. Timotei, Ultra Doux and MIxa baby a baby s hampoo became the market leader because it was as so mild that it can be used every day. When planning Elseve’s brand extension, L’oreal decided to offer separate products for frequent and less- frequent shampooing. This gave rise to products such as Elseve Baslsam, Elseve Frewuence, Elseve Volume Nd Elseve for oily hair. But the positioning has not made much improvement. 1987: Following a new product launched by Timoei, the market had its new trend: active ingredients were in fashion and products started to introduce natural ingredients. The Elseve products were renewed and L’oreal decided to target new market segments. The idea was to offer products for all types of hair, enriching the formula with a different active ingredient for each type of hair. 994: L’oreal developed a silicone-based formula which treated each stand of hair individually, leaving it very soft and easy to comb as it was thoroughly detangled. Consumers noticed this immediately and Elseve successfully enter the normal hair segment of the market. Thereafter, L’oreal profited from the advantage of polyesters and silicone. The successful combination of the two ingredients in the shampoo formula gave Lâ€⠄¢oreal a major advantage over its competitors and escalated its competitive position. 1995: The company launched Elseve Multicitamines and added the Technicare line to the Elseve product range. Elseve Multivitamines used a silicone-based formula that tested better than the composition of Procter Gamble’s silicone-based Pantene which at the time was the European market leader. Launching Elseve Multivitamines enabled Elseve to increase its target segments, addressing not only consumers with damaged hair or other hair care problems bur also people with normal hair. The new formula was the milestone of L’oreal’s shampoo battle. The innovation of research brought a series of good results: increase of sales and so did prices. The high revenue made it possible to increase the advertising budget, further increased its market share. Since then, with the leading position of the new skills and constant development as well as successful implementation of marketing strategy, L’oreal went steadily towards its No 1 position. 2. Panorama of Research Development in today’s L’oreal: The continuous innovation has helped L’oreal gain its competitive advantage and kept on escalation of its competitive position, from a French leader to be a European Leader and now the world leader. L’oreal regards research as the heart of the business. The investment in research is much higher than that of its rivals. 1)Delicate combination of Research and Marketing: a)A balance between the creative RD and marketing-led RD has kept L’oreal launching new viable products continuously. i. Advanced research: this is a long-term research with the aim of developing new ingredients, better understanding and improving the effectiveness of new ingredients and products as well as better understanding its toxicological effects. For example, marketers wanted a natural fruit-based shampoo range for the European market. It took 10 years of hard RD to develop the formulae for the Fructis range. L’oreal is reasonable to give scientist freedom to work on their long-term ideas. Ultimately, in July 1996 in France tests showed spectacular results of the Fructis range on the quality of hair. Within the first six months alone, it had sold nearly 5 million units and since then it has helped L’oreal capture 28 percent of the European shampoo market by being rolled out into not only European market but also in Scandinavia, Russia and Chile. On the health front, an International Safety Assessment Department of L’oreal looks in-depth at the toxicological profile of all the ingredients used and assesses the safety and tolerance of all formulations before they are used and put on the market. ii. Applied research: this level takes over ideas from both L’oreal’s own advanced research and from what has been done outside the company to refine new materials and put them into practice. It will take a long time to evaluate its effectiveness, its acceptance in use. For example, Research Institute in Chicago is dedicated to advanced research to improve understanding of the properties and specific requirements of the skin and hair of people of African descent.. 2)During the development work of new product, it is quite important of the researchers not lose sight of industrial reality. There more formal contacts between scientists and marketers which is unusual in other companies. Some formal meeting held usually including the contents such as: one day per month to discuss the progress of current projects; two or three meetings per year for the scientists to reveal their goodies to the marketers. )Renovating faster than competitors: In the hypercompetitive market conditions, it is no longer enough to plan for sustainable positions. In order to gain advantages, firms must be prepared to pre-empt imitation by others. With continuous launch of new products and brands, L’oreal hopes to make a strong and immediate impact on the market. ?Resources Creating Competitive advantages: Companies can add value by creating competitive advantage through the incremental management of the following resources. 1. Processes, Products , Services: )Selecting Raw materials and close relationship with suppliers: L’oreal pay much attention on the selection of the raw materials. With the aim of product safety and effectiveness, all the 2,800 raw materials used are continuously being renewed at a rate of 150 a year. The suppliers all over the world manage L’oreal to obtain the highest natural ingredients. L’oreal set out to promote and develop the use of raw materials from natural, renewable sources. In 2002, 39. 7% of their raw materials in volume terms came from plants. These new raw materials are the product either of LOreal Research or of research carried out by suppliers. A constructive ongoing dialogue with its suppliers plays an important role during the process. Using this diversified approach, progress has already been made in raw material selection. Partnerships allow them to establish a close, long-term relationship with suppliers based on innovation, safety and quality. 2)Reducing operating cost of products: It streamlines packaging, gains economies of scale in the aggressive management of the top performing brands. Elseve (Elvive, ElVital) shampoo bottles have been improved and now require almost 25% less material, which equates to almost 450 tons of polyethylene a year saved. In addition to this reduction, the indirect effects on transport and recycling are also minimized. 3)Address possible segments: L’oreal has made an elaborate and deep study so as to address possible market segments. It has divided up the total European market according to the geographic segmentation, age, gender, typology, nature of hair, washing frequency, and amount used (See Appendices 1 to 4). The aim of L’oreal is to â€Å"seeks to make accessible to women and men all over the world†. L’oreal launched the brand L’oreal’s Studio Line for men and P’tit Dop for children. 4) Market Targeting: L’oreal makes deep and thorough survey about the people’s attractiveness of different European countries. For example, Germany was more price-oriented than other countries, so using the strategy of price reduction can increase Elvital’s market share increased significantly. Another example is that Spain was the European country with the most greasy and least straight hair. The market accepted the introduction of new products that contained technological innovations. Natural ingredients were very well accepted. 5)Umbrella brand strategy: Competing with a number of different L’oreal brands enabled the company to position its products in more market segments and compete for market leadership by adding all together sales for its different brands. At the same time, product cannibalism was avoided by designing different positioning strategies: every single product invested in creating its own personality. )Broadest Distribution channels: L’oreal is able to make its most advanced technologies available to a large number of people. All the Group’s brands, particularly those whose purpose is to provide a wide group of people with the most innovative products at affordable prices, make the latest discoveries more accessible. 7)Communications Srategy: L’oreal’s communications strategy involves signing contracts with major intern ational stars from the world of show business and fashion to make them the spokespersons for specific items. In the UK, Jennifer Anniston, an actress on the leading TV sitcom â€Å"Friends† was chosen as the brand spokeswoman. Jennifer Anniston transmitted a modern, powerful image because she was a famous actress and very popular among generations aged 15 to 35. She was also very admired for her beautiful, stylish hair. The Ceramide R molecule , which was able to â€Å"Wash the strength back into your hair. † , was claimed by its advertising for the entire range in the UK. Delicate design of the advertising helped Elvive capture more than a 6% market share in 1997, and rose to 8% in the following year, making it the second –ranked brand on the market. Another example is about the leading brand Elvive. Elvive tries to capture the essence of pleasure using advertisements that sound tempting: â€Å"Because I’m worth it. †, says L’oreal. (Principle, Kotler, p. 459) 2. Human Resources: 1)Implement the best possible working conditions and try to make employee relations as personal as possible. 2)Recruit talented people from multicultural backgrounds and develop diversity. 3)Offer Sharing achievements: In 2003, LOreal paid a total of â‚ ¬43 million in bonuses under the WPS scheme for the 2002 financial year, equivalent to an average of two weeks salaray. 4)Motivate people, particularly through a highly dynamic approach to remuneration and mobility. )Promote personal and professional development through the training programs offered by the Continuing Education and by comparing experiences. 6)Developing partnerships with Universities: The Groups involvement with universities has been stepped up and it now maintains 120 close partnerships all over the world. These ta ke different forms, including: financial backing for chairs, such as those at Oxford (Business School) 3. Information Resources: Information is one of the most basic ingredients of a successful marketing strategy. (Keegan, p. 189) Another job for applied research mentioned above in L’oreal is to watch the competition. About 20 people in L’oreal do nothing else but surfing the web and getting hold of 1,000 new products of other companies. Between 700 and 800 of them are examined in minute detail. 4. Financial Resources: Strategy is influenced and constrained by the financial resources of a company. John Scholes said (p. 348), â€Å"The advantage of ‘deep pockets’ is that a competitor can withstand an intensive competitive war. The organizer can gain competitive knowledge worldwide and also move resources wherever they are necessary either to preserve their own interests or to tackle competition. L’oreal’s success in the European started after it created its competitive advantage in its financial resource. In 1995, the success of new formula allowed L’oreal to increase the price of Elseve products by 20%. Increased revenue meant that Elseve could spent more on advertising. This enabled Elseve to address more segments with differentiated messages, thereby further increasing its market share. The Marketing Environment Kotler et al (1997, p. 64) stated that â€Å"Managing the marketing functions would be hard enough if the marketer had to deal only with the controllable marketing-mix variables. The company operates in a complex environment (macro- and micro- )which consists of uncontrollable forces and actors which affect the company’s ability to perform well. Successful company is able to analyze its environment and so that it can avoid the threats and take advantage of the opportunities. ?The Macro-Environment This consists of a number of broader f orces that affect the company, which are largely uncontrollable, a new product or marketing program is likely to be more successful if it is in-line with strong macro environmental trends rather than opposing them. 1. Political: Political changes in the 1990s meant that almost all trading nations function with market –based economies and their trade policies have tended to encourage free markets between nations. (Johnson , p. 105) Governments are breaking up monopolies and introducing more pro-consumer legislation concerned with making the customer the ultimate decider on what will and will not to be produced. (Wright, p. 5) 2. Economical: With the adoption of the euro as a standard currency, many political boundaries will fall. By removing currency conversion hurdles, the switch will likely increase cross-border trade. (Kotler, et al , p. 59) 3. Social cultural/Natural: There is an increasing convergence of markets world. In some markets, customer needs and preferences are becoming similar 4. Technological: The fast development of technology is the key characteristic of environmental turbulence. It brings the high innovation turbulence. New technology creates new markets and opportunities and also ma kes markets and companies obsolete. ?The Micro-Environment: It includes the company itself, suppliers, customers, and competitors as well as public. The above analysis of L’oreal’s critical successful sectors has made relevant detailed statement. SWOT Analysis: Understanding the environment, taking good advantage of the opportunities and avoiding the threats are important elements of L’oreal’s success. SWOT analysis is useful for a good understand of L’oreal. Strength: L’oreal’s high speed of renovation (over 3,000 new formulas) and the absolute competitive advantage of technology provide solid barriers for the potential entrants to entry. Its products cover all possible segments. The aim of L’oreal is to â€Å"seeks to make accessible to women and men all over the world†. L’oreal is able to make its most advanced technologies available to a large number of people in all areas of products. All the Group’s brands , particularly those whose purpose is to provide a wider group of people with the most innovative products at affordable prices, make the latest discoveries more accessible. It can be said that L’oreal has managed to satisfy the desire of different segments of buyers. All these strength made it quite difficult to be substituted, at least provide the delay of being substituted. L’oreal is adept at continuously bringing innovation to the marketplace and maximizing the use of established brand names with new products targetd at these subsegments and niches. The advanced research result make many promising question marks become stars. Based on the solid financial resources, the stars will become cash cows as their markers mature. So many stars and cash cows of L’oreal shine actively in the world. Every product’s advantage is temporary, and will be eroded. However, long-term advantage of L’oreal maybe sustained through a series of temporary advantages. Weakness: L’oreal is present in 130 countries, has 290 subsidiaries. Because of social and cultural difference, it is not easy to make the management is efficient in each subsidiary. The large distribution may meet unexpected trade trouble because of political risks, such as loosing all control, ownership of assets and market access. (Bradley, p. 133) Opportunities: In 1995, the French haircare products market was saturated at that time. The success of the new fomula made L’oreal occupy the capability to enter the European market. The opportunities to enter the European market gave L’oreal a shot in the arm. Globalization and deregulation as well as the emerging of European Union speeded up the entry. In haircare industry product, customers’ needs and preferences of different countries are becoming more similar. The trend of healthy and shiny hair has gained popularity. All these opportunities offered L’oreal more space to develop. Threats: Facing powerful threat from world famous brands of Procter Gamble, Unilever etc, L’oreal has had to invest heavily in innovation. The Group has 3 percent of consolidated sales devoted to research, 2823 people engaged in cosmetics and dermatological research, 501 patents registered in 2002. By comparison, Procter Gamble, Unilever, spend only 1. 7 percent and 1. 5 percent respectively of their cosmetics turnover (which is 20 percent lower than that of L’oreal in any case. The threat can be low if L’oreal can keep on developing patents and launching new formulas faster than other Group. (Brassington Pettitt, p. 385) Conclusion: L’oreal’s opportunities outperformed the rivals’ threats and its weakness seemed much less important than its strength. The whole trend of environment is in favor of L’orealâ €™s progress. It can be convincible that L’oreal’s powerful core competence of constant innovation and flexible, efficient marketing strategy has forged and sustained L’oreal’s success and bring it a bright future. References: . Kotler, P. , and Armstrong, G. , 1997. Marketing: an Introduction. 4th ed. Harlow: Prentice Hall. 2. Wright, R. , 1999. Marketing: Origins, concepts, Rnvironment. 1st ed. London: Thomson Learning. 3. Doyle, P. , 2000. Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value. 1st ed. Chichester: John Wiley Sons, Ltd. 4. Keegan, W, J. , 2002. Global Marketing Management. 7th ed. Person Education, Inc. 5. Bradley, F. , 2002. International Marketing Strategy. 4th ed. Harlow: Prentice Hall. 6. Brassington,F. , and Pettitt, S. 2003. Principles of Marketing. 3rd ed. Harlow: Pearson education limited. . 7. Kotler, P. et al . 2001. Principles of Marketing. 3rd European ed. Harlow: Pearson education limite d. . 8. Johnson, G. , and Scholes, k. , 2002. Exploring Corporate Strategy. 6th ed. Harlow: Prentice Hall. 9. Hooley, G. J. , et al. 1998. Marketing Strategy Competitive Positioning. 10. Porter, M. E. , 1985. Competitive Advantage. Free Press. 11. Prahalad, C. K. , and Hamel, G. , The core Competence of the Corporation. Harvard Business Review (May/June 1990), p. 79-91.

Jazz in the 1920s and Its influences on america essays

Jazz in the 1920s and Its influences on america essays Jazzs influence on America could be most aptly described as a positive for cultural diversion, for free thinking, and for new ideals. This new genre of sound was not only a new type of entertainment, but also a genuine American lifestyle. During the mid to late 1910s, the majority of the population was living in the urban areas of the United States rather than the rural areas. This, in effect, resulted in much ethnic diversity and tolerance since there were so many cultures living in such relatively small community space. Over time, this meshing of cultures and peoples started a social renaissance that made the African American culture, as well as other minorities, very popular at the time. The birth of jazz did not actually start in the urban areas as one would think. It started in the rural areas of Louisiana but quickly moved to the large cities, like New Orleans, over a short period of time. In the rural areas, jazz was first considered to be just African American folk music. However, as the music buzz progressed to the cities, it became mainstream for all races. The white city goers, specifically women, were attracted to the lifestyle of jazz because it spoke the message of freedom of expression during a time where women were considered a social minority. The jazz age was the epitome of freethinking in the 20th century and it gave oppressed women, oppressed in that they still were not entitled to all constitutional rights, an outlet for rebellion. Womens movements like the Womens Liberation Movement were directly influenced by the expressionism of jazz music. The two most groundbreaking accomplishments of the WLM were the ratifications of the 18th and 19th Amendments. Women were also the primary aggressors of Prohibition and the Suffrage Movement. With the empowerment of women at an all time high, businesses took heed and established women as a target market knowing that they were now equal consum...

The Best ACT Vocabulary Lists on the Web

The Best ACT Vocabulary Lists on the Web SAT / ACT Prep Online Guides and Tips This could take a while. Do you need to study vocabulary for the ACT but aren’t sure where to start? We have links to free lists of ACT vocab from around the web. We also have found other vocab study resources – from videos to apps to browser plug-ins – to help you study ACT-specific vocabulary. A Few Words of Advice: Don’t Overdo Vocab Vocabulary on the ACT is far from the most important thing you can be doing to prep. You won’t be tested on obscure words or need to memorize definitions to be successful. Spending hours memorizing difficult, arcane vocab words will not help you on the ACT. This is because the ACT tests moderate-difficulty words in the context of sentences, and focuses on words with multiple meanings. For more on this, read our article on ACT vocabulary – it’s a must read before you begin to study! In short, make sure you don’t just memorize vocabulary and assume it will get you ready for ACT English and ACT Reading. You need to focus on being able to define vocabulary in context and recognize multiple-meaning words. Many prep programs over-emphasize memorizing vocabulary because it’s easy to teach. Still, learning vocabulary does matter for the ACT (we recommend using the waterfall method to study), which is why we’re including word lists and resources here. Keep in mind that you should view vocabulary as just one component of ACT Reading and English. Don’t neglect studying grammar rules or practicing for the reading section. It's important to keep your ACT studying regimen balanced. Don't spend so much time on one skill you neglect another. ACT Vocabulary Word Lists As we discussed above, the ACT is all about testing vocabulary in context, rather than strange, obscure words. Beware of any super-long word lists that claim to be for the ACT – they are likely just old SAT word lists with a different title. Focus on learning medium-difficulty words really well so you know them in context, and less on learning as many words as possible. I recommend starting with our PrepScholar list. We focus on words with multiple meanings that are likely to appear on the ACT. Our 150 ACT wordsalso includes some vocabulary to help you on the science section. If you are still struggling with vocabulary after learning our 150 words, you can also learn these 100 words from Scholastic. This is technically an ACT/SAT list, but focuses on medium-difficulty words that appeared in a Scholastic publication, so it will be helpful for the ACT. Finally, you can learn 50 more science-specific vocabulary words to help with the science section. Once you have these words under your belt, you will have the base you need to do well on ACT Reading and English. Memorizing more words will have diminishing returns, since again, obscure words aren’t tested on the ACT. And more importantly, you need to practice being able to define words in context. Doing ACT Practice sections will be just as helpful for learning that skill. Memorizing hundreds of vocab words will not. Flashcards, Games, and Other Resources Here are some additional free web resources that can be really helpful for learning ACT vocabulary, and specifically for learning words in context of larger articles or passages. The first two would be great resources for any student. The last two are helpful for students who are auditory learners or learn best by example. Quizlet This is a flashcard website which you can use to learn vocabulary words. If you make an account, you can use their website but also mobile apps for iPhone and Android – meaning you can study whenever you find yourself with a free moment. You can search through thousands of pre-existing flashcard sets on Quizlet. You can either make your own sets using the lists above or search for â€Å"ACT vocabulary† to access pre-made flashcards other users have made. Just be careful you don’t pull up a supposed â€Å"ACT Vocab† card set that is really just old SAT vocabulary. (Any lists longer than 250 words are too long.) You can also search for â€Å"ACT Science† to review more science vocabulary. I personally used this app all the time in college for my language classes and found its format very helpful. I could make flashcards on Quizlet much faster than writing them out by hand. Plus, I would pull up the app whenever I found myself with spare time (waiting in line somewhere, for example) and study a few words. ProfessorWord This is an app for your browser that pulls ACT vocabulary words from articles and pages and defines them for you. This is really cool because if you read articles online, particularly in publications like The Economist, Time, or The New Yorker, you are encountering tons of ACT vocabulary words. This app just goes through and points them out so you don’t miss them! This is an excellent way to learn words in context, which is super useful to prepare for ACT Reading and English. Even if you read just one article a day, by going though the highlighted words and testing your knowledge of them, you can improve your ability to define words in context. This is a great way to practice for ACT vocabulary, and also a fun way, if you like reading articles and blogs. "No, Mom, I'm not just reading Game of Thrones recaps for fun, this is for the ACT!" Image via Wired. Vocab Ahead If you learn better with concepts explained aloud to you, check out the videos at Vocab Ahead. Rather than just giving you a dictionary definition, they also use vocabulary words in sentences, with animations to match, to help you learn. Head to the â€Å"Study Room† tab to find the vocabulary videos. You can go through the â€Å"SAT Common 300† list, as it has a lot of words that overlap with ACT vocabulary. You can also go to the â€Å"Master† list to look up words you are having trouble with. Vocab Sushi If you like online quizzes, Vocab Sushi is a fun website that lets you test your vocab knowledge with quizzes and teaches vocab words by using them in sentences. This site is especially useful for the ACT since it emphasizes meaning in context. Vocab Sushi draws example sentences from real-life newspapers and magazines, helping you see how words are actually used in the real world. This is a great way to learn vocabulary in the way the ACT tests it – through context. What’s Next? What else do you need besides vocab to do well on the ACT? Learn 5 Critical Concepts you need to ace the ACT English section. We mentioned that the ACT focuses on vocabulary in context. Read more about that and get strategies for ACT reading. Read up on the 4 types of ACT reading passages, and learn how to stop running out of time on ACT reading. You might have heard the ACT doesn’t have a guessing penalty – but how can you use this to your advantage and guess effectively? Read about guessing strategies for the ACT. Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically.

Human Rights Essay Example | Topics and Well Written Essays - 250 words

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Emerging Markets Essay Example | Topics and Well Written Essays - 2000 words - 2

Emerging Markets - Essay Example While developing economies are usually flooded with emerging markets, the concept is not novel to developed economies. It is these emerging markets, which when successful in the future, become economic giants in the industry (Garten, 1997). The emerging markets need to consider a lot of geographical and economic concerns before setting in a foreign country. They may be small enterprises or large projects. This paper seeks to evaluate the industry of emerging markets in the Latin America, particularly in Mexico, and see how successful it has been over the years. It would also analyze how these emerging markets have affected the economy of Mexico and all related economies. Emerging markets have had positive impacts and some negative setbacks and this paper would state both sides of the picture. Latin America is a developing nation striving to make its make its mark in today’s world and it is the emerging markets in and of Latin America that will one day, help it in doing so. Mexico is one large country that comes under the flag of Latin America.Latin America is an area of approximately 21 million kilometers square, which is 14.1% of the Earth’s land surface. It holds a population of 570 million and there is a lot of diversity of cultures prevalent in the area. Spanish, Portuguese and French are the three most commonly used languages in Latin America. Its GDP is 4.26 trillion United States dollars and the economy is expanding at a relatively decent rate of 4 percent per annum. The population of Mexico is one of the most diverse in the world. It comprises of different ethnic groups, races, creeds and ancestries. The Europeans or the Whites form the largest community of Mexico contributing to over 80 percent of its population. Other than that, Mexico is home to the Mestizos, Amerindians and Mulattos with Blacks, Asians and Zambos

Big Five Basic Trait Clusters Essay Example for Free

Big Five Basic Trait Clusters Essay In the general field of psychology, the concept of trait of each individual comprises collectively their attitude, behavior, motivational factor, and other significant characteristics relative to their individuality. These specific traits manifest and determine dominantly their actions, perception, and other reasoning in which the characteristics of their trait become the foundation of their personality. In particular to this field, the empirical field of psychology establishes five major personality traits significant in the determination and classification of personality characteristics. These major classifications are established based on the manifested characteristic of the involved individual and its influence on the person’s social characteristics and behavior. In the empirical field of psychology, the five major trait clusters are established as openness, conscientiousness, extraversion, agreeableness, and neuroticism. The trait characteristic of openness is mainly related to the affiliation and sensitivity of the person towards the field of art, adventure, emotion, unusual ideas and eccentricity, with a commonly heightened passion for creativity and imagination. The trait of conscientiousness display great tendency towards self-discipline, responsibility, ductility in action and behavior, and inclination towards achievements. The trait of extraversion is characterized dominantly by restfulness, positive emotion, and a significant motivation from social companionship. The fourth trait namely agreeableness display great tendency towards being compassionate and cooperative towards others with minimal antagonistic behavior in their social relationship. The last trait cluster namely neuroticism is characterized by the person’s susceptibility to unpleasant emotions such as vulnerability towards depression, anger, behavioral instability, and anxiety. Considering the characteristics and fundamental concepts behind each behavioral cluster, this author particularly find much connection towards the group classification of openness and conscientiousness manifested with the behavior and personality of this author. Based on personal assessment, among the dominant behavior of this author are his artistic expressionism, adventurous personality, imaginative design, ingenuity, and a great value towards curiosity. Based on this, this author determine that he is inclined towards an opened behavioral trait yet, his perception towards personal responsibility and discipline makes him also a conscientious person. Based on these factors, the author of this paper belongs to both traits with an equal manifestation of their characteristics. Bibliography Wiggins, Jerry S. (1996). The Five-Factor Model of Personality: Theoretical Perspectives. The Guilford Press. 1st Edition. ISBN-10: 157230068X.

Hitler Took Advantage of Peoples Low Self Esteem :: Exploratory Essays Research Papers

Hitler Took Advantage of People's Low Self Esteem After World War I Germany fell to an all time low, economically and politically. The German people were unemployed, the government was broke and there was a feeling of helplessness all around. Hitler took advantage of the German people's low self esteem and saw it as a way he could use this feeling of hopelessness to better himself. Inflation played a huge role in Germany's problems. Germany had incurred an enormous debt from World War I. The government was under a great deal of pressure to repay the debt and thought they could solve their dilemma by printing more money. Too much of the international economy rested on the unproductive passing of paper from the United States to Germany as loans, from Germany to the Allies as reparations, and from the Allies to the United States as payment of war debts; and the United States raised tariffs in 1922 and again in 1930 to levels that made it nearly impossible for Europeans to earn dollars by selling to Americans. People from all classes were hungry, homeless and unemployed. Germany's welfare system could not handle all of the people needing help. The few soup kitchens available had long lines with no hope of feeding everyone in need. People were sleeping on sidewalks, in alleys or anywhere were they could find warmth. A German writer who experienced these conditions himself describes a day in 1932 after he was allowed a nights stay at the Berlin municipal lodging house...Now the men are standing in a long row, dressed in their plain nightshirts that reach to the ground, and the noise of their shuffling feet is like the noise of big wild animals walking up and down the stone floor of their cages before feeding time. The men lean far over the kettle so that the warm steam from the food envelops them and they hold out their bowls as if begging and whisper to the attendant, "Give me a real helping. Give me a little more." Hitler saw a way to take advantage of the countries depression and the people's feeling of hopelessness. He knew that the people of Germany were looking for any change to escape from their current way of life.

Financial loss Essay

This article is about crime and poverty and it also looks at the crimes that happen to the super rich and why a super rich person would risk everything for more money. There is no clear definition of what crime is but crime can be looked at in many different ways. In his book, what is a crime; Henry states that it has got multiple dimensions since there are the crimes that happen in the society and also those that happen nationally. Crime is harmful acts in the society which cause pain to their victims. (150) Poverty is a state of not being able to provide oneself with basic needs due to lack of money and resources. (Henry 150) It is a state where one feels deprived by circumstances of their most needs and not being able to live comfortably in their day to day activities due to lack of resources and other needs upon which are very basic. (Henry 150) Crime and poverty are intertwined in that due to lack of provision of needed basics poverty pushes people to crime. Crime According to the book by (Stuart Henry 2001), there are offenses which are committed and are contrary to the rules and laws set in the society. A crime is an offences which is considered immoral as well as illegal in the society. It is the deviation from the social norms as well as values. (154) Crime is a behavior which is unacceptable and it is done by its perpetrators by choice but it is also outlawed by the state. Crimes are also detrimental to the community. These acts of harm should be determined according to the circumstances in which they occurred. (Henry 158) Poverty (Henry Stuart 2001) states that this is the shortage of basic needs and common things which a person needs for the day to day survival such as food, water, shelter, clothing and which all determine ones quality of life. (135) It comes with lack of basics which are needed also to enhance a good life for someone. Good education needs to be supplemented with a good income and hence an eventual good life. Poverty suppresses comfort in life where one is not able to make ends meet. Poverty also deprives one services, goods and pleasures which are enjoyed by others who are not poor. In fact poor people are in a class of their own and those that have in abundant may take for granted some of the needs that the poor have. (Henry 136) Crime and poverty Crime and poverty are interrelated. It is enhanced by the social mobility of a country or a nation. If the social mobility of a country is stagnant then we have poverty and crime as we don’t have any development whatsoever. (Henry 138) There are social ills of a society that make people poor like poor infrastructure lack of adequate housing , unemployment and others that make people in the society poor materially and spiritually. According to the book what is Crime (2001) for crime to be eliminated in the society then poverty has to be eliminated first. Crime is also cause by forces of the social breakdown. For one to be eliminated, however the other has to first be eliminated. (Henry 149) Lack of education leads to one not getting a good job and becomes poor, desperate and angry and also depressed. The idleness leads to the formation of gangs and thoughts of how to commit crime. This is primarily due to lack of opportunities. (Henry 155) According to (Henry Stuart 2001) money is very tempting to the poor and once offered it forced one to engage in any sort of crime in order to supplement income. Poverty makes people needy and hence exploitation where the poor are enticed into crime for money especially where there is no any government intervention. (174) Rich countries experience this since the cost of living keeps rising, while wages remain stagnant hence the gap between the rich and the poor widens and thus the poor become poorer while the rich get richer. Only the intervention of the government can arrest this by doing more for a nation on order for the people to be able to uplift themselves and consequently their standards of living. (Henry 172) Why a Super Rich Person Would Risk Everything For More Money According to Ferdinand Lundberg, the super rich people are the people who have a social class in the society and it consists of those with power as well as wealth. They are entrepreneurs, investors and that is where their income comes from and hence they benefit from capital gains. (69) They have a status in the society and they must keep up with the maintenance of this status. It is very expensive to maintain this status and hence they would risk everything for more money. Maintenance They prefer to live in expensive homes and they own many homes. The costs of maintaining these homes are very high since they come with luxury like pools, guest houses as well as tennis courts and hence they have to need loads of money for the maintenance of this. (Lundberg 68) Staff The super rich require a lot of staff who run their homes. This comes with their status since they are super rich they have people who run their homes and for them to maintain their status they need money for the upkeep to these staff. (Irvin 159) Cost In his book Irvin states that since the lifestyle of the super rich is luxurious they are not able to cut costs since they deal with high costs including the best and the most expensive things. They have to continue with this tend of only having the most expensive and they need more and more money for them to keep this status up. (163) Friends (Lundberg 76) states in his book that they are in a social class and their circle of friends is in their same status. The super rich would not risk not having more money as this would make their friends look down on them. For them to maintain the friends in their social class and also fro them to remain on top and maintain their status they need more money and they would risk anything for more money. (Lundberg 77) Financial loss In his book (Irvin 168) the super rich fear to suffer from financial loss since the same characteristics that give them the ability to achieving wealth are the same that may cause loss of financial freedom and this can cause devastation to the super rich so they would risk everything for more money. Pressure created by wealth There is much that is expected from the super rich. This makes it hard for them to just sit back and enjoy what they already have but they have to keep proving that they are still wealthy and so they would risk for more money. (Irvin 169) Pressure Created By Wealth According to (Irvin 150) there is much that is expected from the super rich. This makes it hard for them to just sit back and enjoy what they already have but they have to keep proving that they are still wealthy and so they would risk for more money. They are under a lot of pressure from the society to keep making more and more money and hence they keep doing more for more money as they look at the success of those around them as well as their friends in the same social status. (Irvin 152) Crimes That Happen To The Super Rich Blackmail (Lundberg 82) states that the super rich are protective of their lavish lifestyle and they also wish to maintain their image as clean and they don’t like exposure in the society f their misgivings. One of the crime they suffer from is blackmail where someone threatens them with revealing some true information about them to the public, any other person that they may not wish for them to know their particular it of information or even to a business partner. (Lundberg 82) The said information could cause them embarrassment or could damage them socially if revealed and people wishing to blackmail the super rich know that they would be willing to meet any demand made upon the victim in order fro this information not to be revealed. Kidnapping According to the book the Rich and the Super Rich Lundberg states that this is a crime of taking someone away against their will to further another crime or for a ransom. The super rich suffer this crime where their family member, wife, husband, child is kidnapped and the kidnapers ask for a ransom of money from the family to secure the release of that person. The person is taken against his will and is falsely imprisoned until the said amount of money is paid to secure their release. (80) The super rich are known to be willing to do this as they have a lot of money and they can be able to honor the kidnappers demands in exchange of the false imprisonment of the person. (Lundberg 80) Credit Card Fraud In his book Super Rich Irvin feels that this is the information and data of the said super rich person is obtained and compromised this information on a credit card thus carrying out the transaction using the said card pausing as the real card holder. (146) Since the super rich are believed to have a lot of money this credit card is used to obtain goods or even to get funds from an account hence this is done fraudulently. (Irvin 147) Conclusion According to (Henry 136) Crime is the cause of harm and pain to the one that it is directed to while poverty is the state of not being able to provider for basic necessities. Crime and poverty are inter related and one cannot e eliminated before the other, since poverty leads people to lack good jobs and hence are not able to earn good money or provide for themselves ultimately. They therefore turn into crime due to stress and also as powerful people lure them into crime for money which they need desperately due to poverty. (Henry 136) The super rich suffer from crimes directed to them due to the strong believe that they have a lot of money. (Irvin 145) However the status of the super rich is luxurious and high and due to this social status it is important for them to maintain it and hence they would risk everything for more money. References:- Ferdinand Lundberg. The Rich and the Super rich. New York: Nelson Publishers, 1998. George Irvin. Super Rich. U. K: Polity Publishers, 2008. Stuart Henry. What is Crime. Washington: Rowman and Littlefield Publishers, 2001.

Entice the audience to the film Essay

Snake eyes is an action thriller. The storyline seems to be quite simple from the outside. There is a murder, perhaps more then one, and its up to the homicidal detective to figure out who did it, why and how. However, the victim is the Secretary of Defence. The murder takes place in the presence of 14,000 witnesses, in the audience of a high profile boxing match, and to make things worse it is very likely that there is more then one person involved, and at least one more potential victim. It seems almost impossible that the detective will not get caught up in the web of lies, treachery and deceit. Maybe even become a victim himself. This essay is about film trailers, specifically Snake eyes, and how different techniques are used to entice the audience to the film. Camera shots are very important in film trailers. They can be cut and edited to create the desired effect of the producer. For example, in snake eyes it shows a number of shots go by very fast to create a general sense of foreboding. There’s a point in the trailer where it shows close ups of the suspects like the woman in red, the boxer and several others. This leaves you with a strange and confusing feeling, are you being told the story to the letter, or are they tricking you? Many different camera shots are used, such as close ups like the woman in red, sitting in the front row of the audience, you see her face and get the feeling she is inwardly smirking, why? What has she done? It causes uneasiness and questions to pop up in the watchers mind, and that is very memorable. Another interesting shot used in the trailer is when the detective looks up into a camera; it has a rather sinister effect, making you think someone is watching him. There is much use of lighting in this trailer. Because the setting is dark and gritty any lighting is going to stand out. When the boxing match is in progress the lighting is centred on the boxing match, to emphasise its importance at that moment in time. The middle shots of the women in red, using a combination of the colour of her clothes, the audiences and the lighting makes her stand out from the rest of the crowd, and forces any audience to focus their attention on her, a very clear and powerful message emphasising her importance to the story. In this trailer lighting is also used to light up a man black and white as he looks into the camera, creating a startling effect, in someway it makes the audience believe that he has just realised something and is about to make an important discovery. A rather unorthodox use of lighting in films, but an interesting one none the less. If you go by the trailer then nearly the entire film is set indoors. This gives the cameraman and director plenty of opportunity to experiment with shadows, especially lit up ones that disappear almost as fast as they appear. The use of shadows in the trailer is excellent, but there are two in particular that deserve mentioning. The first is the dark outline of a figure holding a gun, ready for action; this annoys and frightens the audience. What right has this person got, skulking around in the shadows like that? On the other hand, what is this person going to do? The second use of shadows is even more spectacular. A flash of lightning, and against the thin material, a man is seen poised, ready to strike, as in the background the roar of the thunder continues. This, followed shortly by a picture of the detective in the same room, a look of absolute terror on his face leaves the audience in the highest form of anticipation, wanting to know what happens next, but the trailer goes on, leaving the audience slightly shaky and dieing to see the film. In the two minute long snake eyes trailer, it is the music and voice over that binds it into a coherent piece, as opposed to a series of exciting pictures with no apparent theme. It seems impossible to imagine modern cinema without sound. No one would ever go and watch the film and the companies that funded these productions would go bankrupt. So listening is just as important to the audience as watching, with this in mind snake eyes has done another wonderful job, not just with the music but also with the voice over. Using a number of straight to the point remarks that the audience automatically responds to with encrypted messages that confuse and worry them, for example one of the strangest is worded † trust everything but your eyes. † This is rather confusing, usually people trust nothing but their eyes, so this twist on the old saying concerns the audience and makes them want to find out more. A brilliant use of voiceover. In this essay I have covered several important techniques used in the moving media, film industry. Camera shots, obviously important, the position of a shot often determines the way an audience interprets what they see in front of them. Lighting, used to emphasise something or someone and create eerie effects. Shadows, important in certain genres and locations, and voice over, the technique that in my opinion ties the whole thing together, and puts the audience into the right frame of mind. I believe that this particular snake eyes trailer is brilliant, it creates just the right amount of craving excitement to have any watcher instantaneously caught up in its webs, using a combination of all these techniques and particularly good sequences, such as the lightning and thunder shadow man ready to strike. I searched for the film, just so I could see how accurate or jumped up the trailer was, though I must admit the trailer really made me want to watch it. Unfortunately however I did not find it, though this may have been a good thing, because that trailer was exceedingly good and I wouldn’t have liked to be disappointed. I think it was a good trailer to study because the developers definitely knew how to create the correct psychological effect, and as a result of that made it very interesting. So, film trailers, are they really effective? In my opinion, yes.

5 Exciting Outdoor Jobs for People Who Love Staying Active

5 Exciting Outdoor Jobs for People Who Love Staying Active Unless your name is Bear Grylls, the idea of finding a way to pay your bills while indulging your love of the outdoors and avoiding the 9-to-5 desk job grind can be an uphill climb (pun intended). If you’ve always preferred being out in the elements to a climate-controlled office, don’t despair- there are some career paths you might want to consider. 1. EnvironmentalistIf you’re one of those people on the street who does, in fact, find the time to stop and talk about the environment, you might want to consider working for a company or agency that works for conservation. Per the U.S. Bureau of Labor Statistics, the demand for environmental scientists and specialists is expected to grow by 11% over the next eight years.2. Geologist/GeoscientistYou might think of geology of being as fun as a box of†¦well, rocks, but that’s just a stereotype. In reality, it’s a varied career path that can include studying the earth (soil, water, and minerals) and a tmosphere, weather, Earth’s relationship to the rest of the solar system, geochemistry, geophysics, and many other specialties. Think of it as getting to work in the world’s biggest lab.3. Park/Forest RangerThink of this job as being nature’s bouncer. You’re responsible for taking care of incredible natural environments (beaches, parks, deserts, woodlands) and helping to educate people about the wonders of the land and why it should be preserved.4. LifeguardThis one isn’t all slow-motion Baywatch drama- if you’re a lifeguard, you’re entrusted with the lives and safety of everyone visiting your beach, pool, or other body of water. If you’ve got eagle eyes and the quick instincts of a mama bear (not to mention the swimming skills of a fish), then this might be your ideal outdoor job.5. Ski/Snowboard InstructorNot all outdoor jobs are in warm, green, or beachy spots- we haven’t forgotten you, cold weather fans! This is more of a seasonal gig (not many people signing up for ski lessons in July), but if you have a warm parka, the downhill skills, and the desire to teach people to overcome their fear of the bunny slope and conquer the mountain, this can be a great career path for you.

Bharti Airtel Mobile Services Marketing Essay

Bharti Airtel Mobile Services Marketing Essay Airtel is the 3rd largest mobile operator in the world in terms of subscriber base. However, its revenue per subscriber is significantly lower as compared to American and European counterparts. However, Airtel has been facing pressures due to slowing revenue growth and slimming margins. While a lot of the factors are macroeconomic, this paper attempts to do a microeconomic analysis on Airtel and its environment. An Analysis of Bharti Airtel Mobile Services Ltd. Using Microeconomic Tools Bharti Airtel Limited, a part of Bharti Enterprises, is one of the leading providers of telecommunication services with significant presence in India. It has its operations spread over 20 countries across South Asia, Africa and Channel Islands. Profile Bharti Airtel has abou0074 194.183 million subscribers in India and South Asia and 55.855 million GSM Mobile customers in Africa as of the end of June 2012. The Proportionate Revenue of Bharti Airtel as on June 30, 2012 is à ¢Ã¢â‚¬Å¡Ã‚ ¹ 193,501 milli on (Overview). Currently, Airtel is the largest cellular service provider in India in terms of number of subscribers. Bharti Airtel holds the maximum percentage of market share in wireless connections at 20.67%, Vodafone is at 16.96%, Reliance at 14.68%, Idea at 12.88% and BSNL is at 10.81% (News report – Medianama) The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s): Mobile services, Telemedia services (ATS) & Enterprise services (Carriers & Services to Corporates) Ownership and Organizational Structure: Bharti Airtel was established on July 7, 1995 as a public listed company headquartered in New Delhi, India. With effect from Jan 13, 2010, a new integrated organizational structure has emerged with an objective to enhance Airtel focus on expanding operations in international markets beyond India and South Asia and further consolidate its leadership position in India. The transformed organizational structure consi sts of two distinct Customer Business Units (CBU) with clear focus on B2C (Business to Customer) and B2B (Business to Business) segments. Bharti Airtel’s B2C business unit comprehensively serves the retail consumers, homes and small offices, by combining business units such as Mobile, Telemedia, Digital TV and other emerging businesses (like M-commerce, M-health, M-advertising etc.). Figure 1: Airtel’s Organization Chart (Overview) The B2C organization encompasses Consumer Business and Market Operations. Bharti Airtel has understood the importance of its partners to remain competitive in a dynamic business environment. As a step in that direction, the Supply Chain (SCM) function has been created with a mandate to develop partner relationships to maximize mutual opportunities for growth and profitability. The SCM organization has a central core team of supply chain subject matter experts and execution teams operating under different business divisions across the country . Business Model Focus on core competencies and outsource the rest Airtel is probably one of the best run companies in India. It has advantages of both having a massive size and being in a very high growth industry. The secret of its enormous success owes a lot to its business model. Airtel focuses solely on two things: Customer acquisition & Servicing and business development/Expansion. The main focus of Airtel has been on Data IP solutions, conferencing and Video solutions and wants to grab the potential of market of these business sectors. The other functions such as hardware, network, backend applications (billing etc.), value added services and even telecom infrastructure are all outsourced. Airtel was the first player in India in pioneering such a business model. Airtel has outsourced its Network Management services to players like Nokia Siemens Networks and Ericsson, while its backend application is taken care by IBM. It was also the first to divest its hard assets, i.e. â₠¬â€œ its telecom towers – to a separate company and lease them back themselves as well as monetize surplus bandwidth by selling to other operators.

Womens participation levels in sport and physical activity and how it Literature review

Womens participation levels in sport and physical activity and how it is affected - Literature review Example This paper intends to discuss the participation of women in sports and physical activities. Reasons for why it is affected will also be provided (Alexander 2006, p 24). Recent studies and statistics have proven that the number of women participating in sports and physical activities is low as compared to that of men. Participation is the process of being involved physically in an activity, or being a person who takes part in an activity physically. In a study done, in Australia, on women and men to see the level of their participation in sports and physical activities, the results showed that out of the total population, only 38.7% of the women participated in sports, while 65% of the men participated in sports. However, studies show that today, as compared to the previous years more women are participating in sports (Festle 2007, p 32). There are various reasons why women did not participate in sports in the previous years, for example, lack of time. Women were expected to remain home and take care of their children and home (Festle 2007, 16). For example, a woman would wake up in the morning, prepare her husband for work and start taking care of house chores and the children. These activities denied the women time to spare to do things they enjoy, like sports. Another reason why women did not participate in sports or physical activities was because of the expectations the society had put on them. Women did not take part in sports since it was seen as an activity that only men should participate in, but not women. A woman seen taking part in these activities was seen as a disgrace to the family and society at large, since it was considered masculine (Sportsscotland 2008, p 29). Lack of income was another excuse given for women not participating in sports. Women were not allowed to go out and work; men were expected to work and provide for their families; thus, it was rare for a woman to have money to spend (Joli,